Analyst/consultant Greg Sterling obviously had some time to think Big Thoughts while recovering from a medical procedure, and now posts a kind of State of the Union on “local social” sites. I agree with practically every word, most especially his conclusion that a successful local site…
must embody the historical value of traditional, offline word of mouth: trust and efficiency
“Trust” is one of my favorite words here at Loladex. I hadn’t quite crystallized my issues with competitive sites into the word “efficiency” — by which he means a quick & painless transfer of key information — but it’s a perfect summary. Indeed, I believe the Web can be more efficient than real-life word of mouth (although it certainly isn’t yet).
When asked how I want Loladex to differ from other sites, I now have my two-word answer.
I generally don’t read Wired magazine unless I’m flying, so I haven’t seen much of it lately. But yesterday, in Dulles airport on the way to California, I picked up the July issue & noted this cover line:
Google Maps and the Rise of the Hyperlocal Web
Turns out there were two loosely related stories inside: A sloppy kiss for Google Maps as a platform for the coming geoweb, and a “dispatch from the hyperlocal future” from cyberpunk author & pundit Bruce Sterling.
I agree that Google Maps — Google generally, really — is setting some of the terms of debate in local, and that KML, the emerging standard it acquired via its purchase of Keyhole, is a Good Thing.
Still, the story went a bit far in its “game over” portrayal of Google Maps as the epicenter of a movement that’s (according to me, anyway) far too young to have a leader, let alone a winner.
The story’s broader points were well taken, however, and the overall thesis — that people with tools, not companies with algorithms, will power this geostuff — captured something real. As always, I don’t like the facile equation of local=maps, but what can you do?
All of this dovetailed nicely with another July feature, a nice profile of Luis von Ahn — a MacArthur winner with a human-centric outlook on computing. The most interesting article in the issue, by far, and obviously applicable to local.
Bruce Sterling’s riff on hyperlocal, alas, was speculative quasifiction, and darn near unreadable. I’d like to see Wired tackle what “hyperlocal” actually means, but this was just a parade of buzzwords, mostly made up.