Why the name “Loladex”?

Actually, I haven’t decided for sure whether the site itself will be called Loladex. But the company name has a few origins:

  1. It evokes “rolodex,” which has been an important metaphor for me.
  2. It continues a tradition. My wife’s bakery is Lola Cookies & Treats.
  3. It evokes “local.” (Well, not really. But kind of.)

Not everyone likes the name, but I’m getting very attached to it.